Empowering South Africa, one life at a time, through education, food security, social support and conservation. The Alfeco Foundation transforms hope into action! Join us in building a brighter future!

About Our Founder

Sachin Ahuja, born in a small town near Jaipur, Rajasthan, began his journey as a scrap metals trader, laying the groundwork for what would become the Alfeco Group. After earning a Bachelor of Commerce from the University of Delhi and a Master’s Degree in International Business from the Delhi School of Economics, he moved to Johannesburg, South Africa, where he established a conglomerate specializing in metals beneficiation in the steel, aluminum and copper sectors. Under his leadership, the group grew significantly, employing over 2,000 individuals and making Veer Steel the second-largest steel manufacturer in the country.

Mr. Ahuja’s vision transcended financial achievement he is committed to environmental stewardship. His green transition strategy aims for a 25% reduction in carbon emissions by 2030 and strives for Net Zero by 2050 through Veer Energy, a subsidiary focused on renewable energy and battery storage.

To further his impact, Mr. Ahuja founded the Alfeco Foundation, which addresses key issues such as education, food security, and women and youth empowerment. Through this initiative, he promotes sustainable development and community upliftment in South Africa.

Mr. Ahuja’s trajectory from trader to entrepreneur and philanthropist exemplifies the transformative power of ambition and innovation. The Alfeco Foundation stands as a testament to his commitment to social and environmental responsibility, proving that true success is measured by the positive impact one has on society.
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